CPS Kicks Off Back to School Campaign 

All CPS students should be in school on Monday, August 26

July 31, 2013

Today, Chicago Mayor Rahm Emanuel and CPS CEO Barbara Byrd-Bennett kicked off the 2013-14 Back to School Campaign – a three-week effort designed to make sure that ALL CPS students are in school ready to learn on Monday, August 26.


This start date marks two significant changes for CPS – the shift from a two-track system to a unified school calendar and the decision to begin classes one week earlier than the traditional post-Labor Day start that is so familiar to many District families. The aggressive Back to School Campaign will work to inform these families about the earlier start while also stressing the importance of being in school on the first day and every day throughout the year.


“Studies have long proven that attendance on the first day of school is essential to the academic success and social adjustment of students,” said CEO Byrd-Bennett. “Together with our faith community and corporate partners, we will be strongly encouraging all CPS students and families to embrace the future by making August 26 one of the most important days of the year and reporting to their designated schools ready to learn.”


The Back to School Kick-Off event took place at Brennemann Elementary School, which will serve as the welcoming school for Stewart Elementary students during the 2013-14 school year.


“We are completely honored,” said Sarah Abedelal, principal of Brennemann. “On behalf of all of our students, let me say that we are excited to have CEO Byrd-Bennett here to kick off this Back to School Campaign.”


The Back to School Campaign includes all of the following


  • Door to door outreach
  • Robo calls to CPS households
  • Targeted literature drops El stations, bus stations and neighborhood festivals
  • Phone bank calls targeting parents
  • CTA ad campaign
  • Text messages and e-mails blasts to parents regarding August 26th start date


CPS encourages parents to visit their school and/or visit www.cps.edu/B2S, or call the back-to-school hotline at (773) 553-3CPS (3277) for additional information.